MEHAK BAGGA

Marketing Manager

eCommerce Sales and Strategy

Seasoned marketing professional with 3+ years of experience driving growth across all aspects of e-commerce marketing. I excel in crafting strategic campaigns that utilize email, SMS, social media, influencer partnerships, direct mail, and website optimization. My data-driven approach has demonstrably increased ROI and LTV for a health & wellness brand exceeding $200 million in sales. I'm passionate about building brand awareness, loyalty, and sales through multi-channel marketing strategies.

SKILLS

Drive e-commerce growth through data-driven strategies. Optimize revenue via A/B testing, refine post-purchase journeys, and spearhead product launches & sales initiatives.
Leverage granular segmentation and personalized messaging in targeted direct mail win-back campaigns to re-engage lapsed customers and increase LTV through sales incentives.
Secure athletes and paid partnerships, negotiate and draft contracts and track deliverables to measure monthly success.
Stay up-to-date with trends to strategize content for social media platforms across the board. Build VIP community to incentive engagement and share value content.